The New Microsoft Branding

Microsoft is in a year of reinvention. The company is trying to shed an image of stuffiness, slowness, and “uncool” with innovative new products, aggressive marketing, and a significant movement with it’s core strategies. To punctuate these operational changes, Microsoft has released a new brand mark and visual Identity.

Phonetic Marketing

What does Siri (or voice search) mean to advertisers? If a user makes a request of Siri that is outside of it’s knowledge base, Siri will use a search engine for results based on how it has interpreted the request. This is where the shift is: Apple (and this category of voice-search) is conditioning users to make requests in plain language-a shift from how many people search AND an even larger shift from how many marketers are building their SEO/SEM campaigns. What would a newly launched XEROX be if it isn’t findable in 2012?